How to apply patterns or designs to leather without getting that plasticky “pleather” look and feel? Printing directly on leather doesn’t work. The inkjet printing process demands that the surface being printed on is flat through the printer. Cow rear ends are anything but flat. You could print onto polyurethane and apply that to the leather, but if you’ve ever touched pleather you know why this isn’t ideal.
Then our super-smart people in Milwaukee had a breakthrough: apply a layer of inkjet coating directly to a piece of paper. This could then be fed through a regular inkjet printer and applied to leather with adhesive. After a little bit of chemistry (and whole lot of testing different kinds of glues), we had the very first prototype of Craft Attitude.